This is an initiative of Biashara Africa that celebrates small businesses and encourages consumers to shop at a Small Business within their locality or county. The initiative was launched in 2021 during the Covid-19 crisis to support small businesses remain in business. Over 20,000 small businesses have been impacted.
Small Businesses impacted
Why the Shop@SmallBusiness Initiative
- Helps customers access unique products, personalized experiences and value added products and services.
- Draws attention to the importance and contribution of Small Businesses in our economy.
- Benefits local economies to thrive through creation of sustainable livelihoods and jobs for the youth.