About Us

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About Shop@SmallBusiness

This is an initiative of Biashara Africa that celebrates small businesses and encourages consumers to shop at a Small Business within their locality or county. The initiative was launched in 2021 during the Covid-19 crisis to support small businesses remain in business. Over 20,000 small businesses have been impacted.


25,000 +

Buyers participated

20,000 +

Small Businesses impacted


Year launched

Why the Shop@SmallBusiness Initiative

Handmade shop
  • Helps customers access unique products, personalized experiences and value added products and services.

  • Draws attention to the importance and contribution of Small Businesses in our economy.

  • Benefits local economies to thrive through creation of sustainable livelihoods and jobs for the youth.

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